We helped Nottingham City of Football to gain insight into girls participation levels and perceptions of football. The principal findings revealed the need for a new formula and innovative provision to support girls to Play their way.
Undertook research to understand the vital behaviours required to engage non-playing girls.
Developed a new workforce training programme.
Developed a values-based recruitment campaign in partnership with Fluid Ideas.
Recruited and trained young women to become Play Activators.
Developed a Play network to enable girls to play their way at whichever level they choose.
“The Play network provides a model that builds social and structural systems providing safe and social environments for young people to thrive and take part"